December, 2013

You Can’t Game The System When You’re Selling On Amazon

You Can’t Game The System When You’re Selling On Amazon Although its position as the top search engine may not be in jeopardy, Google has definitely made some mistakes over the years. Other web giants like Amazon have been watching carefully, seemingly determined not to fall victim to the same problems. If you’re selling on Amazon and you’re worried about competitors trying to game Amazon’s system the way that many websites have been able to do with Google, here are some reasons to relax – Amazon is taking a different approach and it should be one which permits it to avoid these kinds of problems. One mistake Google has made is providing page ranking metrics for anyone to see. It wasn’t long before SEO experts learned that page rank was exactly what it sounded like (surprised?). The higher the page rank a site had, the higher it appeared in search results. Website owners and SEO experts could add a few back links, make some tweaks to content and easily find out if what they were doing was working. With continued effort, site owners could keep boosting their chances of getting into the very top tier of search results. Amazon does things a little differently. Rather than having page ranks, they have sales and author rankings. Author rankings are relatively meaningless (other than for the ego boost they can provide). However, Amazon sales rank does mean something – they denote how well a given book is selling compared to the literally millions of other titles available on Amazon. There’s no system to game here, it’s all about sales, which is just how Amazon wants it to work. If you want to increase your sales rank, the answer is simply to sell more books. Amazon made the determination that the only metric that really mattered to them was sales, not relevance. Unlike Google, Amazon isn’t really in the business of helping you find information – they’re a retailer and that’s it. It’s not really important to them if your historical fiction is higher ranked than a rival author; they care about sales, pure and simple. Another issue Google has is that they make it easy for anyone to find out what searches are trending. Sounds harmless enough, right? It does until you consider how many billions of pages of grade-Z content are out there based entirely on whatever search terms are big

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