Why You Must Have Amazon Reviews – And How To Get Them

Romance Book Reviews

Before anything else, let’s get to the ugly truth: there are a lot of fake reviews out there. There are quite a few companies and authors who write and post glowing reviews of their own product. It’s a scam, pure and simple and if you think it’s not widespread, think again. For instance, RK Ellory was recently caught writing fake reviews of his own books and (negative) reviews of competing titles, under a host of pseudonyms. While this will likely always be a problem to some extent, Amazon is currently working to implement procedures to reduce these kinds of fraudulent reviews.

However, you can also get real, legitimate reviews for your product, book or whatever you’re selling on Amazon; you just have to make the effort to find reviewers. It’s easier than you might think. There are a lot of Amazon users who have bought (and possibly reviewed) similar products or books. All you have to do is to find these people and make them an offer – you’ll send them your book or product in exchange for their honest review. Chances are, many of these people will say yes and better still, their review will be credible to other Amazon users, since they’ve also reviewed similar items in the past.

It’s pretty straightforward, it works and the following are exactly the steps you need to follow to make it work for you:

1. Come up with a way to track your results: You’ll have to keep track of who you’ve sent your book or product to and which of these people have responded; on average, about 25% of people you get in touch with will follow through and write a review. 25% isn’t a bad response rate at all and you don’t have to make yourself crazy keeping track of it all either – a simple spreadsheet will do just fine.

2. Search for reviewers: This is actually pretty easy; just start on your own product page and take a look at “Customer Also Bought Items By” and “Customers Who Viewed This Item Also Viewed” to see competing products. This gives you a highly targeted cross section of Amazon reviewers who are among the most likely to be interested in reviewing whatever it is that you’re selling.

3. Look at reviews of competing products: Take a look at the Amazon pages of your competitors and click the link for customer reviews of their products. This will give you a list of everyone who’s reviewed these competing products, along with their name or Amazon user name – in other words, exactly what you’re looking for.

4. Dig a little deeper: Check out each of these reviewers. Some of them will include contact information, others will list their real name and/or the name of their business, if any and of course, many others will give you little to no information. However, about half of the time you’ll find some way to contact these people, whether via email, Twitter, Facebook, etc.

5. Get in touch: Now that you know who your potential reviewers are and how to contact them, it’s time to send them a message. Tell them that you read the reviews they wrote on Amazon and that you have a product or book which you think they might be interested in and that you’d like to send them one; and that you’d appreciate it if they wrote an honest review of your book or product. Now of course, this isn’t to say that all of the people who respond will write a positive review, but you’ll get a lot more positive reviews than negative ones in most cases.

6. Repeat, repeat, repeat: This is a process which requires both time and money and that’s what keeps a lot of people from using this very simple and effective marketing technique. While you might be a little leery of making this kind of investment yourself, don’t be scared off – remember that your competitors probably are thinking the same thing. Being willing to take this very small risk can pay off big in the form of reviews.

Reviews can be powerful influencers of consumer behavior, regardless of what industry you’re in. Now that you know how it’s done, start making reviews work to your advantage.

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